Gary Sheffer, who most definitely has the ear of CEO Jeff Immelt, shapes messaging for the multinational conglomerate that encompasses electrical appliances, media, technology, and financial services. But where he truly shines is in his ongoing quest to continually improve his and his team's communications skills. He was instrumental in the April 2008 creation of GE's Communications Capability Guide, a tool that helps individual employees find their strength and weaknesses as communicators.
In June, GE took a major step for solar energy by purchasing a stake in eSolar, which will enable it to develop power plants that can use both solar thermal energy and natural gas. More proof of GE's innovative spirit – a quality its communications head epitomizes