Hague's 'Brangelina' stunt distracts public from the real issue

'Team Hague' failed to make the right impression when its message got lost among 'Brangelina' fever

Team Hague: a distraction from the message?
Team Hague: a distraction from the message?

There were not many publications that failed to mention the Global Summit to End Sexual Violence in Conflict this month.

Was it out of a high-minded concern for victims, or was it because Foreign Secretary William Hague, the first Conservative leader to not be Prime Minister, was captured strutting into the ExCeL Centre in London with Angelina Jolie and Brad Pitt?

Generally speaking, celebrities are used to amplify a message. But when the trio, affectionately nicknamed "team Hague", entered the building in matching outfits, all guise of seriousness disintegrated.

The paparazzi weren’t trying to get a shot to promote a good cause; they were there to snap the Mr & Mrs Smith power couple simply for existing. The stars shone so brightly they blinded people to their own message.

While we are not denying that ‘Brangelina’ is a sight for sore eyes, there is a time and a place for slavering over the glamour. When Pitt entered the conversation in this instance, it became less "how will we end this atrocious crime?" and more "when will Brad Pitt take the podium?"

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