Amy Terpeluk has shown how the power of PR and communications can change lives. In her time at Finn Partners, where she currently leads the global issues practice, Terpeluk has tackled issues including domestic and teen dating violence, playing a major role in shaping public policy.
Her work with client Liz Claiborne – now Kate Spade & Company – getting parents involved in the company’s Love is Not Abuse program helped raise awareness of domestic violence affecting teenagers. This led to the creation of the Love is Not Abuse Coalition, a national grassroots movement, which included many parents who had lost children and loved ones to dating violence.
She helped broker a powerful collaboration with the National Foundation for Women Legislators to push for pioneering legislation to ensure schools teach teens about dating abuse.
More recently, Terpeluk has been instrumental in managing media relations for No More, the first branding symbol supported by major organizations working to prevent domestic violence and sexual assault. Like the pink breast cancer ribbon and red ribbon for HIV and AIDS, No More aims to shatter the silence, stigma, and denial that can stand in the way of efforts to tackle these issues. Vice President Joe Biden was among the first to take it up.
As team lead for the Verizon Foundation, which works to boost science, technology, and math education via mobile tech, Terpeluk initiated original research, which garnered high-profile coverage for the firm’s Innovative App Challenge for schools.
She also led the US launch of Good Deeds Day, an annual global event that saw hundreds of New Yorkers rally together to take part in a day-long volunteering marathon, which included reading to disadvantaged pre-school children.
"If you know Amy, you know her enthusiasm for her work is contagious," says Anne Glauber, managing partner at Finn Partners’ global issues practice. "People genuinely admire her for her fierce work ethic, but also truly like her as a friend and colleague. That is why she can rally an entire city to do good."
• Terpeluk is coauthor of a study – The Proportion of US Parents Who Talk With Their Children About Dating Abuse – published in the Journal of Adolescent Health
• In a previous role, she helped promote New Line Cinema’s top 10 highest grossing films of all time, including Austin Powers: The Spy Who Shagged Me
• Terpeluk’s work on The Lord of the Rings: The Fellowship of the Ring earned two PRWeek Awards in 2001
• She also serves as the family readiness group Leader for the headquarters of the New York Army Reserve Command