Amy Lee: 40 Under 40 2014

Head of corporate marketing and communications, Sensity Systems
Age: 39

Amy Lee always thinks big, helping young companies achieve the recognition they never felt possible.

She has an impressive track record of launching companies and products, building marketing and communications organizations, and helping technology companies succeed in rapidly changing markets.

Currently the head of corporate marketing and communications at Sensity Systems, she has helped ensure the LED lighting company and its groundbreaking Light Sensory Network truly shine.

Already this year, Lee has secured a prime slot for her company on the front page of The New York Times, as well as a two-page spread in Delta Air Lines’ Delta Sky magazine, and a spot on CNN. Last year, she launched the company with a big story in The Wall Street Journal.

"Most young companies are delighted with mentions in the major magazines," explains Steve Thompson of TriplePlay Media, who has worked with Lee on several projects. "Amy’s companies manage to get multi-page articles."

The secret to her success is "that she never thinks small," he notes, adding that Lee always goes after big targets and stories from the outset to garner national media attention for her brands.

In a dazzling career to date, she has al-ready masterminded the PR and communications for two stock market launches and is known in Silicon Valley as a go-to person when an IPO is in the offing.

Lee helped launch ONI Systems and, as senior manager of PR, oversaw its IPO in 2000. Later, she guided 10-year-old Inphi through its successful 2010 IPO on the New York Stock Exchange.

Other notable achievements include shepherding corporate communications for Neoteris until its acquisition by NetScreen, fulfilling the same role when the company was later acquired by Juniper Networks.

Not only does she frequently advise startup CEOs, but she is also a big believer in helping the industry’s future leaders. Lee often passes along job opportunities she turns down to younger PR pros and she provides informal career counseling to en-sure their continual career advancement.


• Lee’s previous roles include leading the enterprise team at Juniper Networks, where she took the largest group in history to ring the opening bell on the Nasdaq trading floor

• She still finds time to refine her cooking skills, including completing the intense Culinary Techniques course at the famed French Culinary Institute

• Lee likes to try out new recipes on her husband Gordon and three children ages 9, 6, and 4

• She dreams of one day becoming a resort island chef or running her own bed-and-breakfast

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