For some, PR is just a job, but for Rob Imig, it is a way of life. So say colleagues who highlight his passion for the industry.
A true trailblazer, he has worked for L’Oréal USA’s luxury products division since 2006 and his skills have seen him promoted to SVP, a title that was unprecedented in that division of the company.
Imig’s creativity and talent have helped make Kiehl’s Since 1851 one of the most sought-after cult beauty companies in the industry. Under his direction and without the support of advertising, Kiehl’s has consistently achieved the number one skincare ranking in frequency and impressions.
Imig has identified opportunities to tell the brand’s story across 41 countries and most recently his Artfully Made social media campaign doubled global engagement with the brand.
Other key achievements include the successful execution of global events around Kiehl’s 160th anniversary in 2011.
Most striking of all is Imig’s drive to turn Kiehl’s into a top philanthropic brand, raising more than $6 million for various charitable organizations and securing millions of media impressions.
He has spearheaded three key annual events, which include Kiehl’s Earth Day, an initiative that sees the brand team up with charities and celebrities to create limited edition labels for Kiehl’s products; Kiehl’s LifeRide for amfAR – The Foundation for AIDS Research; and Kiehl’s Holiday Artist Partnership, in which the brand teams up with an internationally recognized art star to design a holiday visual campaign, with 100% of proceeds going to children’s charities.
Prior to joining Kiehl in his "dream job," where he gets to truly delve into the company’s DNA to tell compelling stories, Imig spent almost seven years with Nike Communications as a VP.
"Rob is a true believer in PR," explains Shazi Golchin of the Hearst Magazine Corporation. "He not only uses the power of PR to build his own brand, but also has the foresight to continue to learn, evolve with time, and ensure communications continues to be one of the most important functions in an organization."
• Celebrities Imig helped secure for Kiehl’s Earth Day include Julianne Moore, Chloe Sevigny, Spike Lee, Alanis Morissette, and Ashley Judd
• Imig has a master’s of science in PR and corporate communications from New York University’s School of Continuing and Professional Studies, where he frequently guest lectures
• He is an active board member of the Boy Scouts of America, Manhattan Counsel
• If he wasn't in PR, Imig's dream would be to own a vineyard in Napa with his family and read all day