Joe Flores: 40 Under 40 2014

SVP, Catalyst, an IMG Consulting Company
Age: 34

Having pursued a lifelong dream of working in sports and entertainment, Joe Flores has risen from an unpaid intern to senior executive at a top firm.

His journey began when he embarked on a three-month internship at Alan Taylor Communications. In just seven years, he rose through the ranks to VP. Two years later, he joined spin-off firm Catalyst and assumed his current post.

After handling key accounts such as Microsoft, MasterCard, and Diageo at Taylor, Catalyst hired Flores in 2011 to oversee its Charlotte office. In bestowing upon him the SVP title, he became the youngest executive to achieve that status in the agency’s history.

Since his arrival, Catalyst has doubled its staff in Charlotte and seen overall revenue growth of 60%. His orchestration was critical as Dick’s Sporting Goods named the firm AOR. It is now among the agency’s biggest accounts.

Flores also pioneered a sports, entertainment, and influencer AOR partnership with Microsoft, supporting its devices and studios portfolio of brands including Xbox and Surface. In addition, he has helped Fortune 500 companies join forces with the NFL, MLB, NBA, and other giants in the sporting world.

On the ground at key events, including multiple Super Bowls, he has initiated countless brand ambassador relationships for his clients with sports stars and legends such as Drew Brees, Eli Manning, Adrian Peterson, Shaquille O’Neal, and Mariano Rivera, as well as music stars including Rihanna and Kanye West.

Just as his clients do, Catalyst’s staff benefits greatly from Flores’ talents. He makes time to nurture young employees at the firm and is known for his steadfast commitment to staff development, resulting in an impressive retention rate of more than 90%.

"Joe’s success in the industry extends far beyond his personal accomplishments," says Bret Werner, managing partner at Catalyst. "His positive attitude, competitive spirit, and tireless work ethic are contagious, while his heartfelt encouragement of staffers of all levels keeps his team motivated. Simply put, Joe makes working at Catalyst fun."


• Flores balances his professional commitments with other roles, such as being an active member of the Inroads Alumni Association

• He is also a member of the Purdue University Alumni Association. This fall, he will speak at his alma mater as part of the Krannert School of Management’s executive forum program

• Flores has also been nominated to participate in Purdue’s prestigious old masters initiative

• He is the proud father of two daughters –Evangeline, 3, and Gabriela, who was born in May

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