Matt Anchin’s role as SVP of global communications at online job board Monster Worldwide is just the latest stint in a career of roaring successes.
Since assuming the position in March 2013, Anchin has helped rebuild and develop the global communications team into a creative and collaborative powerhouse. The company’s integration of digital and social media into its all-around marketing offer can also be directly attributed to Anchin, who has strengthened the company’s voice in the industry.
Before joining Monster, he held the same post at Nielsen. There, Anchin led integrated marcomms for the media business across more than 100 countries. He also established and oversaw a digital center of excellence and managed communications for a $1.9 billion IPO in 2011.
In addition, he set up Nielsen Wire, a leading online destination for insights and data with annual growth of 22% in unique users, 100% in lead generation, and a 200% increase in Twitter followers.
At American Express, Anchin wrote the company’s social media policy and delivered numerous social media and Web-based campaigns for global corporate communications and marketing initiatives, including the 50th anniversary of the American Express card.
He also initiated a $6 million global intranet redesign working with the HR and IT teams to reach out to employees, resulting in a $15 million increase in productivity among mid-tier management.
From 1998 to 2006, Anchin held various communications roles at IBM, where he produced the company’s award-winning annual reports and helped build a five-strong team to handle day-to-day communications for a new 19,000-employee Integrated Supply Chain business unit.
"Matt pioneered the integrated communications approach and was early to embrace and master digital and social," says Jim Dowd, MD of the global consumer practice at SparkPR, who has worked with Anchin. "He embodies communications’ role as strategic counsel to the business. Matt works to drive the profession forward."
• While at Nielsen, Anchin launched NM Incite, a social media intelligence joint venture with McKinsey & Co.
• He created a range of social media accounts for American Express, including the Twitter handle @askamex and YouTube.com/AmericanExpress
• Anchin was an advisory board member for the Center for Digital Information in 2012. He is currently an advisory board member for Hark.com
• His career started as an editorial assistant at Radio Free Europe/Radio Liberty