Nicotine product Nicoccino tasks PrettyGreen with UK launch

Swedish nicotine product Nicoccino has appointed PrettyGreen for its UK launch this month.

Nicoccino: Launching in the UK
Nicoccino: Launching in the UK

The product, a leaf thin film made from pure nicotine designed to be dissolved in the mouth as an alternative to smoking, is launching this month via a PR, experiential and digital campaign handled by PrettyGreen.

The agency will report to the brand's founder and CEO Michel Bracke, who approached PrettyGreen about the work.

Nicoccino, which is based in Sweden and claims it has spent 10 years of research and development on the product, is seeking to build its brand in the UK before expanding to Europe.

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