Ruder Finn Singapore has been working with Braun since August 2013, having launched the brand's 'hero' product, a shaver called the oCoolTec that boasts an integrated cooling bar. The agency also helped the Procter & Gamble-owned brand launch its first in-market Facebook presence.
Singapore, is growing in importance for Braun, acording to Zsofia Nagy, Braun Global Developing Markets Asia at Procter & Gamble, who cited the agency's entrepreneurial and creative spirit as key factors in the selection.
"We are very pleased that Ruder Finn has once again been chosen as Braun’s preferred public relations partner in Singapore," said Yu Poh Leng, general manager and vice president, Ruder Finn Asia. The relationship started on a high note in 2013 and the team that's in place will continue "on this journey of growth and creativity" with Braun, she added.