Shine appoints Unity's Andrew Soar for senior creative role

Shine Communications has hired Andrew Soar from Unity to take up the new role of creative associate director.

Shine: Recruited new creative associate director
Shine: Recruited new creative associate director

The newly created role in the management team will have a specific focus on leading the agency's creative output, working alongside existing client teams.

Soar will work on a number of UK and global accounts including Sony Computer Entertainment Europe, ghd, Lacoste and Sony Entertainment Network.

He joins from Unity, where he was senior account director, and worked on campaigns such as Marks & Spencer Schwopping and Cancer Research’s R UV UGLY campaign around teenagers using sunbeds.

Soar was previously a journalist and promoter working in the areas of fashion, arts, culture, music and entertainment.

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