Brands supported Team USA by making fun of waffles – what else? – before its Tuesday match with Belgium. The US men’s national soccer team came up short, ending its World Cup hopes, but Waffle House gained national media attention for its "Belgium waffles" tweet.
We don't believe in Belgium waffles— Waffle House (@WaffleHouse) June 30, 2014
And the restaurant chain won extra credit for having a sense of humor about its grammar miscue.
The joke waffled on throughout Tuesday afternoon.