Following a media launch event at the Tate Modern, W will activate a programme of media engagement across print, broadcast and online media to deliver a bespoke b2b and b2c campaign in order to publicise the brand and drive sales.
It will also manage the social media for the Relish brand channel, as well as the execution of the Relish help feed.
The agency had already been working with UK Broadband behind the scenes on the strategy and execution of its campaign ahead of last week’s launch event.
Relish is a new network provider for central London that aims to disrupt the capital’s personal and business broadband market by using next working day delivery, simple self-assembly, instant connection and transparent pricing.
Warren Johnson, chief executive and founder of W, said: "It’s exciting to finally announce that we are working for Relish after months of strategic planning. The launch last week was a huge success and we look forward to continuing to watch the brand grow from strength to strength."
Sally Sommers, head of marketing at Relish, said W had demonstrated an understanding of its business and the target audience, as well as how to engage them.