Formula 1 champagne sponsor G.H.Mumm appoints Talk PR

International champagne house G.H.Mumm has appointed Talk PR to handle the global PR strategy around its partnership with Formula 1.

G.H.Mumm: official champagne of F1
G.H.Mumm: official champagne of F1

Talk won a competitive pitch for the work, on which there was no incumbent agency.

It started work last month, working with business and lifestyle media in Monaco for the 2014 Grand Prix in Monte Carlo.

G.H.Mumm, part of the Pernod Ricard portfolio, is the official champagne of the podiums, and the F1 Paddock Club, and runs a ‘VVIP hospitality’ service.

The brand's main markets are France, Italy, the UK, Spain, Australia, China, Japan and the US.

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