PR360Asia is taking place at the JW Marriott in Hong Kong, bringing together more than 130 leaders from around the world. The morning's sessions have generated lively Twitter reaction on a wide range of topics including ROI, the role of ad agencies, talent acquisition and outsourcing.
A popular new feature of the conference this year, live interactive polling, allows sessions moderators to pose questions to the audience. And this on-the-spot research of a top PR audience has generated some informative Twit-pics delving into these issues.
Before we get on with the highlights, remember to check this website tonight (Asia-Pacific time) for the winners of the PRWeek Awards Asia, which take place this evening following the conference.
Without further ado, here are some of the highlights of the morning at PR360Asia, as told exclusively through Tweets and in no particular order.
"PR is the discipline at the heart of brands. PRs should be client partners not promoters" IKEA's China CMO speaks our language! #pr360asia— Weber Shandwick AP (@EngagingAlways) June 26, 2014
B2B PR for financial industries, require more involvement from the biz and experts, not just tweeting one-off taglines #pr360asia— Kylie Chan (@ckylie) June 26, 2014