Frank Shaw: Power List 2014

Corporate VP, corporate communications, Microsoft

Frank Shaw: Power List 2014

2014 rank: 29
2013 rank: 28

By Corey duBrowa, SVP, global communications and international public affairs, Starbucks

Nobody puts Microsoft’s Frank Shaw in the corner. Rarely has a communications pro been so perfectly suited to their role. His military training as a public affairs officer in the Marines gave him the discipline and dogged determination required of a guy fighting on the front lines of tech’s non-stop innovation wars.

His liberal arts education and love of Socratic argument perfectly positions him to referee the voluminous opinions floating around Microsoft on any given issue. 

Full disclosure: Frank and I were colleagues for many years at Waggener Edstrom – in fact, he hired me – and once told me our job descriptions working as co-leads on the Microsoft account should read, "We take your input, here."

His social media acumen is almost nonpareil – as more than one journalist and fellow communicator has learned on the receiving end of a sharp verbal uppercut, right @jillhazelbaker?

As our mutually favorite bard Bob Dylan once sang, "You don’t need a weatherman toknow which way the wind blows." But a spirited, top-notch comms guy? The kind who can lead through one of the most talked-about CEO transitions in recent memory? Or navigate acquisitions on the scale of a Skype? You can always use one of those. And Frank most certainly qualifies as one of the best.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in