2014 rank: 13
2013 rank: 16
It has been a rough year for Target, which suffered a massive security breach in December 2013 and the departure of its CEO Gregg Steinhafel earlier this year.
But in the spirit of greater transparency and authenticity, Jeff Jones tackled the communications crisis head on, responding to an anonymous post from an employee attacking the company’s culture on news site Gawker.
Jones’ public manifesto, titled "The Truth Hurts," is a bold and refreshingly honest read, outlining the problems Target needs to fix in the coming months.