2014 rank: 10
2013 rank: 3
Marc Pritchard’s statement that "the era of digital marketing is over," is the sort of declaration expected from a nimble startup, rather than a global marketing powerhouse.
But P&G veteran Pritchard has pushed for a post-digital mindset at the CPG giant that puts great creative ideas at the heart of its marketing and communications.
As this year’s Sochi Olympics proved, P&G’s Thank You, Mom campaign still resonates with consumers, with its warm and fuzzy Pick Them Back Up advertisement going viral.