2014 rank: 8
2013 rank: 10
The fast-food industry has had a challenging year, receiving criticism on issues such as workers’ pay, nutrition, and marketing to children. As one of the world’s largest fast-food chains, McDonald’s was pulled into the backlash, but Bridget Coffing has been there to help overcome the obstacles. The McDonald’s comms veteran, who leads a global team of PR pros and helps them communicate with staffers, media, stakeholders, consumers, and NGOs, has seen massive shifts in the industry throughout her 28-year tenure.
Coffing has been with McDonald’s as it shifted to healthier options in recent years, issuing new nutritional guidelines, and launching a mobile app that provides calorie and fat content for its products. She has steered the brand through its many Olympic sponsorships, including the Sochi Games in which the company launched its Champions of Play initiative, inviting children from various countries to experience the festivities firsthand.
In her career, Coffing has been honored with the McDonald’s President’s Award and the Team and Circle of Excellence Awards.