Jon Iwata: Power List 2014

SVP, marketing and communications, IBM

2014 rank: 5
2013 rank: 2

By Dave Samson, GM, public affairs, Chevron

Jon Iwata has used his leadership, intellect, and skills to position IBM as a company that truly matters – an enterprise filled with smart people striving to create a smarter planet.

He has infused IBM with the promise of new technologies that will tackle the world’s most vexing problems in areas such as life sciences, crime prevention, and urban congestion.

Fortunately, for all of us, Jon has performed a similar service for our industry, demonstrating that our skills and counsel matter, and advancing the belief that we are a profession filled with intelligent people who can make a difference.

For the past decade, Jon has been one of our industry’s most compelling voices, urging the reinvention of what we as communicators and marketers do. He reset the benchmark, advocating for new, broader, and more rigorous models of communication. In this age of transparency, the notion of authenticity as a key to business success is one that Jon championed.

Every so often, someone emerges in our profession who stands apart. They think differently and operate with a different sense of purpose. They embody leadership qualities that can’t be learned. Jon is one of those rare individuals. During the course of his 30-year career inside IBM, Jon has become synonymous with excellence in our industry and inspired all of us to be smarter at what we do.

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