PR in the movies

The author of PR Today and University of Westminster's visiting professor of PR gives it to you straight

Trevor Morris: gives it to you straight
Trevor Morris: gives it to you straight

Are there any good films about PR that you would recommend?

If by good you mean films that show PR in a good light, then no, not really. However, if you mean films that are entertaining and have a bit of truth about them, then yes.

Despite some industry worthies getting worked up about them, Absolutely Fabulous, Sex and the City and Bridget Jones’ Diary are entertaining, albeit about as accurate a portrayal of PR as Midsomer Murders is of police work, or Casualty is of medicine.

Similarly The Thick of It, In the Loop and Thank You For Smoking are funny and entertaining portrayals of corporate and political PR and, like all great comedy, have a grain of truth in them.

And if you want to go back in time – and see how PR has always had a slightly dodgy image – try Four’s a Crowd (1938) with Errol Flynn playing a self-styled PR man, or The Sweet Smell of Success (1957) with a superb performance by Tony Curtis playing a troubled publicist. Sound familiar?

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