The 2014 Power List differs from previous years in that we enlisted various powerful people to write the profiles of some of the most influential people in communications.
So, in addition to the wisdom of the PRWeek editorial team, you also get to hear thought leaders including Ford CEO Alan Mulally (on his communications lead Ray Day), Gary Vaynerchuk (on Mondelez’s Bonin Bough), Margit Wennmachers (on her former OutCast business partner, now Facebook communicator, Caryn Marooney), and Al Golin (on his eponymous agency’s CEO Fred Cook).
We also tracked down Lord Chadlington to talk about BlueFocus’ trailblazing leader Oscar Zhao, Torod Neptune and Julie Hamp to sum up their respective former colleagues Corey duBrowa and Tony Cervone, and Harris Diamond on his successor at Weber Shandwick as CEO, Andy Polansky.
It was a fascinating exercise that shed new light on the movers and shakers of the PR and communications industry, illuminating the profiles with nuggets that can only be borne of personal experience.
Our Power List number one this year, WPP CEO Martin Sorrell, oversees the world’s biggest PR agency portfolio. Having faced the prospect of being knocked off his perch as leader of the largest global marketing services holding company, he had the last laugh following the collapse of the proposed Omnicom-Publicis merger – an outcome he predicted from day one of the deal’s announcement.
He might not be everyone’s cup of tea, but few can disagree that he is a pioneer for the agency sector and a passionate advocate for evolving the way modern client needs are met. And that’s a powerful place to be.