LDR London wins brief from gin brand The King of Soho

West End Drinks has appointed LDR London to deliver an integrated communications campaign to support sales and build brand awareness for premium spirit The King of Soho London Dry Gin.

The King of Soho: Looking to raise brand awareness

LDR is working on the brand for a six-month period, during which time it will manage all publicity, using strategic media coverage in the consumer and trade press to raise brand awareness.

The brand was created as a tribute to deceased Soho adult entertainment businessman Paul Raymond by his son Howard and the campaign will focus on the brand’s history and its inspiration.

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