CANNES, FRANCE: Facebook COO Sheryl Sandberg believes that general equality in the workplace remains decades away, she told an audience at the Cannes Lions Festival of Creativity on Wednesday.
"We are decades away from having half this audience made up of women as only 3% of creative directors are women," she said.
Sandberg believes that by changing the way the industry thinks about marketing to women, cultural change will follow.
"Any boy or any girl should believe they can do anything because they have seen it [in marketing]," she said. "We are three decades past women getting 50% of college degrees but still men have 94% of top CEO jobs."
Boys vs. bossy
"This is a cultural problem. We don't expect women to be leaders. By the time they are in junior high, more boys want to lead. Bossy is used four times more for girls than for boys," Sandberg added, calling on the audience to help "ban bossy." "So the next time you hear someone say to a little girl that she is bossy, even if it's a parent, go over and say, 'That little girl is not bossy; that little girl has executive leadership skills.’"
Zuckerberg and the big 3-0
Sandberg also revealed that she threw an office party for Mark Zuckerberg's 30th birthday this year.
"Thank god our boss is 30. I gave out cupcakes to celebrate. Many people at Facebook were very happy to celebrate his 30th – others just wanted a cupcake," she said, adding that while Zuckerberg might not be talkative, he’s a great listener. "At his core, he's an optimist and believes in the power of individuals. Mark had said, ‘People will do great things if you give them the technology.’ It's a remarkable thing to be close to."
This story originally appeared on the website of Marketing.