Golin brings on PepsiCo diversity leader Culpepper as chief people officer

She is responsible for leading the firm's HR organization and overseeing talent, development, performance, diversity and inclusion, recruitment, and employee-engagement initiatives.

Pamela Culpepper
Pamela Culpepper

CHICAGO: Golin has hired former PepsiCo global diversity officer Pamela Culpepper as its chief people officer, a newly created HR, diversity, and recruitment role at the firm.

Reporting to CEO Fred Cook, Culpepper will also serve as a member of the agency’s executive leadership committee and oversee about 30 staffers. Her last day at PepsiCo was June 6. Deborah Rosado-Shaw is replacing her as SVP and chief global diversity officer at the company.

She will be responsible for leading the firm’s HR organization and overseeing talent, development, performance, diversity and inclusion, recruitment, and employee-engagement initiatives. Her first day at the firm is next Monday.

With Culpepper’s hire, Golin will begin to handle human resources in-house. It was previously overseen by Constituency Management Group, the Interpublic Group unit of which Golin is a part.

"We are committed to having a more diverse culture at our agency, not only in terms of culturally and by gender, but we also want diversity in terms of skill sets and background [of staffers]," Cook said. "[Culpepper] is going to be great in terms of helping us better set guidelines and better approach diversity in all of those different areas."

He added that "[Culpepper] is from outside of our industry, so she will bring a lot of new thinking to us on a lot of different levels."

Culpepper joined Golin from PepsiCo, where she had worked since 2000, most recently as SVP and chief global diversity officer. In that role, she provided strategic leadership for the company’s global diversity practice. Culpepper also redesigned PepsiCo’s global diversity model, according to her LinkedIn profile.

During her career at PepsiCo, she also served as VP of HR for Quaker Foods and Snacks, VP of HR for PepsiCo’s Americas Beverages Supply Chain, and VP of talent management and diversity for Quaker, Tropicana, and Gatorade.

Previously, Culpepper was director of HR at healthcare company McKesson and worked at Clorox and Wells Fargo, according to a statement from Golin.

"My objectives are to build and execute a human-capital strategy that supports the g4 business transformation Golin continues to reinforce, as well as recruit, promote, and enable our talent to deliver high-quality service to our clients through specialized skills in each community," Culpepper said, via email.

GolinHarris rebranded as Golin last week to showcase the firm’s evolution since launching its g4 model in 2011. The model classifies the firm’s employees into four groups – strategists, creators, connectors, and catalysts.

The Interpublic Group firm reported US and global revenue growth of 10.5% in 2013 for PRWeek’s Agency Business Report.

This story was updated on June 19 with more information about Culpepper's role and quotes from Cook. It was also updated on June 20 with quotes from Culpepper. 

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