Charity comms pay gap widens as average pay falls for junior roles

People in junior communications roles in the voluntary sector are experiencing falling average salaries but the opposite is true for those at senior level, with directors taking home nearly £60,000.

CharityComms: Figures show growing polarisation between small and large organisations
CharityComms: Figures show growing polarisation between small and large organisations

The growing disparity was evidenced by a survey of 629 people in the voluntary sector by CharityComms, the representative body for comms workers in charities, and recruitment consultancy TPP Not for Profit.

Role 2014 average salary (£)
2013 Change
Assistant/Co-ordinator 21,676 22,850 -5%
Executive/Officer 27,340 26,972 1%
Senior Executive/Officer 32,130 33,574 -4%
Manager/Lead 35,463 35,110 1%
Head of 45,456 43,621 4%
Director 58,052 56,517 3%

Natalie Ponting from TPP Not For Profit said that one of the reasons for this disparity was the loss of junior level jobs due to financial difficulties faced by charities. She believed those junior roles had been dissolved, with responsibilities passed on to more senior employees or volunteers.

Ponting said: "That whole entry-level role has disappeared, which makes it difficult for new people getting into the sector."

The survey also showed large organisations are paying their comms staff more than last year but small and medium-sized organizations are paying less. 

Size of organisation 2014 average salary (£)
+/- overall average
2013 +/- overall average
Large 37,232 6.5% 35,141 1.9%
Medium 32,281 -7.8% 34,634 0.5%
Small 30,085 -15.7% 31,709 -8.7%


34,796 34,468

Ponting said: "With a glut of exec-level candidates out there, small organisations simply don’t need to offer higher salaries to attract staff. They may also be trying to get more value for money by hiring more junior staff who can take on other responsibilities as well."

The survey also showed that the average salary for women is 15 per cent less than that for men.

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