Virginia seeks firm to support energy conservation campaign

The state of Virginia is seeking PR and marketing support for its Energy Sense program.

Virginia Energy Sense launched in 2009 with the tagline “Value Your Power.”
Virginia Energy Sense launched in 2009 with the tagline “Value Your Power.”

RICHMOND, VA: The state of Virginia is planning to award a firm a contract worth up to $3.5 million to support its Virginia Energy Sense program.

According to an RFP released this week, the Virginia State Corporation Commission is seeking a firm to provide PR, marketing, and advertising services for the state’s Energy Sense campaign, which focuses on educating consumers about energy conservation.

The work will begin on January 1, 2015 and run for 18 months, with a budget of $1.5 million. The contract will have two year-long extension options, valued at $1 million for each renewal year.

Golin, which rebranded earlier this month from GolinHarris, is the incumbent on the account, said Mary Lou Bulger, procurement manager at the Office of the Commission Comptroller. The agency received the award in 2008 and began services in 2009.

Golin will participate in the review process, said Gary Rudnick, agency president, Americas.

Virginia Energy Sense launched in 2009 with the tagline "Value Your Power." The program aims to raise awareness of options for electricity conservation and help consumers reduce energy consumption.

The state has set a goal to reduce energy consumption 10% below 2006 levels by 2022.

The successful firm will be responsible for messaging, market research, measurement, digital communications and social media, developing informational materials, advertising and PSAs, community outreach, and media and PR. Firms submitting RFPs should have at least three years’ experience in those areas, according to the document.

Proposals are due on August 1, with an expected award date of December 1.

This story was updated on June 19 with comment from Golin.

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