BRUSSELS: The Rezidor Hotel Group, a member of the Carlson Rezidor Hotel Group, has named Burson-Marsteller as its strategic communications and media relations partner.
The firm will work to strengthen the company’s reputation across EMEA. Its strategy will focus on developing stories for the brand and creating a strong corporate story for the chain, according to a statement from Burson.
Areas of support will include corporate communications, brand marketing, crisis communications, and social and digital activities. The company’s brands include Radisson Blu, Park Inn by Radisson, the Quorvus Collection, and Radisson Red.
The group has a portfolio of 430 hotels in 70 countries and is listed on the Stockholm Stock Exchange.