McAfee appoints Hotwire for PR in Germany

IT security company McAfee has extended its work with Hotwire, appointing it to handle PR in Germany.

The agency, which also works for the company in the UK, will now handle PR communications for all of McAfee’s focus areas in the German market, covering corporate, B2B and B2C.

Hotwire will advise the company as it scraps the McAfee name in favour of the Intel Security brand and help communicate key products such as Security Connected.

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