Unconventional media strategy crosses the aisle with Christie 'dad dancing' routine on Fallon

Chris Christie mocks himself on 'Fallon;' Twitter bleeds top executives; Univision on the block; Get to know the frontrunner for House majority leader; Tesla opens the book on its patents.

Unconventional media strategy crosses the aisle with Christie 'dad dancing' routine on Fallon

Unconventional media strategy crosses the aisle with Christie ‘dad dancing’ routine on Fallon
Reaching out to younger audiences in unconventional ways has worked well for President Barack Obama. While some commentators turned up their noses at his appearance on Between Two Ferns, the mock interview was credited for turning out young people to enroll in healthcare plans through the Affordable Care Act. Likewise, his "Slow Jamming the News" appearance on Fallon’s previous show helped him connect with young voters, who again turned out en masse during his reelection campaign.

In a similar move, New Jersey Gov. Chris Christie appeared in an intentionally cringe-inducing skit on The Tonight Show with Jimmy Fallon last night called "The Evolution of Dad Dancing." Fallon even poked fun at the Bridgegate scandal, at which point Christie pretended to storm off the stage.

Christie and his advisers likely saw the appearance as a humanizing, maybe even humiliating, turn for the New Jersey governor, whose stock has fallen as a potential contender for the 2016 Republican nomination due to the Bridgegate scandal.

Four other things to know Friday morning:
A number of top executives left Twitter on Thursday, including head of North American media operations Chloe Sladden. In a series of Tweets — what else? — she praised the company and her colleagues. COO Ali Rowghani resigned earlier in the day. The exits come as Twitter’s growth rate has slowed in the past year.

The investors who own Univision have been shopping the network to other media conglomerates, including CBS and Time Warner Cable, in recent weeks, according to a report in The Wall Street Journal. Its current ownership bought the network for $13.7 billion in 2007.

Politico profiles Rep. Kevin McCarthy (R-CA), very likely the next House majority leader. Rep. Eric Cantor (R-VA) will step down from the House leadership at the end of July after losing a shocking primary race to Dave Brat on Tuesday.

In a startling move, Tesla said Thursday that it will open its patents to the public at no cost, hoping to spur innovation in the electric car market. "If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property land mines behind us to inhibit others, we are acting in a manner contrary to that goal," founder and CEO Elon Musk wrote in a blog post about the bold move.

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