O'Malley Hansen grows footprint with Blick&Staff acquisition

The deal gives O'Malley Hansen a presence in New York City and boosts its CSR and cause marketing capabilities.

Blick&Staff president Harriet Blickenstaff
Blick&Staff president Harriet Blickenstaff

ST. LOUIS, MO: O’Malley Hansen Communications has acquired Blick&Staff Communications, extending its presence to the New York market and enhancing its social and digital offerings.

Through the deal, which closed in May, Blick&Staff has assumed the O’Malley Hansen name. All of Blick&Staff’s clients transferred to O’Malley Hansen, as well as five of the firm’s seven staffers. The latter's headcount is now 17, said principal Kelly O’Malley.

Blick&Staff president Harriet Blickenstaff, who led the agency for more than two decades, has assumed a senior consultant role at O’Malley Hansen.

"It was the right time for me to get out of the day-to-day bookkeeping and get back into the pieces that I really love, which are strategy and creative," explained Blickenstaff. "It was a great opportunity for my employees to grow and continue to have a great environment to work in."

O’Malley said Blickenstaff hired her 25 years ago for a communications role at Ralston Purina, now Nestlé Purina.

Todd Hansen, principal at O’Malley Hansen, said the two firms have meshed well together so far in terms of culture and services.

He added that his agency had wanted to expand to the New York market for a long time, and through the acquisition, O’Malley Hansen has SVP Rini Ader on the ground in the city. He added that if the "dynamics are right" going forward, the firm may bring on more staffers in New York.

Hansen said Blick&Staff will enhance and complement O’Malley Hansen’s offerings, particularly in social media and digital strategy, cause marketing, and safety communications.

CSR initiatives and helping brands "team up with nonprofits to make a big difference" are major focus areas for Blickenstaff at the firm, she said.

Financial terms of the acquisition were not disclosed.

In April, Barclaycard US appointed O’Malley Hansen as its PR AOR, following a competitive review involving 15 agencies.

Other O’Malley Hansen clients are Hanes, Sara Lee, Hillshire Brands, Brown Shoe, and Fortune Brands, among others.

Blick&Staff’s clients include Castlewood Eating Disorder Treatment Centers, the Humane Society of Missouri, and ZeaVision.

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