Gatorade apologized on Friday for trolling Miami Heat star LeBron James after he cramped up during Thursday night’s loss to the San Antonio Spurs at the air-conditioning-deprived AT&T Center in San Antonio.
In a somewhat-awkward business arrangement, James has an endorsement deal with rival sports drink Powerade, but Gatorade has long been an NBA partner.
Gatorade said in a statement quoted by USA Today: "Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game. We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team."
The sports-drink brand took a different tone Thursday night in response to tweets from consumers.
@LazyBumDrew we were waiting on the sidelines, but he prefers to drink something else.— Gatorade (@Gatorade) June 6, 2014
James exited Thursday night’s game with four minutes left, and San Antonio ran away with a 110-95 win.