FALLS CHURCH, VA: IT company CSC has appointed Gary Stockman, former CEO of Porter Novelli, to serve in the newly created role of global chief marketing and communications officer.
Stockman, who started in the role on Monday, is reporting directly to CSC president and CEO Mike Lawrie.
CSC has created the integrated marketing and communications role to "better align the functions with the company’s global reach and its business transformation and put us in a better position to serve the company’s goals, business units, and various stakeholders," explained Stockman.
The company’s previous head of communications, Jim Finn, left the company in February, according to his LinkedIn profile.
CSC’s CMO Neil Blakesley will continue in his role and will report to Stockman, confirmed a company representative. Blakesley previously reported to John Maguire, EVP and GM of global sales & marketing and regional operations.
Stockman said he’s going to focus on "unifying and advancing the company’s brand."
"We live in an integrated world, and marketing and communications together can tell a much more powerful brand story and brand narrative," he added.
While Stockman enjoyed running his own eponymous agency for the last year, he said he "missed working shoulder-to-shoulder with a talented team and driving real powerful change at scale."
Before creating Stockman Partners in 2013, he served as CEO of Porter Novelli from January 2008 to July 2012 after working as the Omnicom Group's president for eight years. He was a partner at technology communications agency Copithorne and Bellows when it merged with Porter in 2000.
In 2011, Stockman was ranked No. 50 on PRWeek's Power List.