KBC PR retains Discover New England account

Discover New England, which handles marketing for the six states of the US region, has reappointed KBC PR & Marketing.

KBC PR retains Discover New England account

The agency will handle PR and representation in the UK and Ireland following a competitive tender process.

KBC has represented Discover New England since early 2011 and will implement a programme designed to showcase the region’s appeal to new target sectors, including affluent, adventurous travellers aged 30-plus.

Sue Norrington-Davies, executive director, Discover New England, said the decision to reappoint was "unanimous".

New England comprises the states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in