NEW YORK: MDC Partners has appointed former Burson-Marsteller executive Michael Bassik as MD of the strategic communications group and president of digital operations.
Bassik will help grow the group’s PR, corporate communications, and financial consulting firms, as well as a network of agencies that focus on digital and social media strategy. He will also work with MDC Partner Network CFO Andre Coste and the holding company’s team of MDs.
Most recently, Bassik served as MD and chairman of Burson’s US digital practice and CEO of the firm’s integrated marketing and advertising agency Proof Integrated Communications.
Before Burson, Bassik cofounded
Before Burson, Bassik cofounded DSPolitical, a digital political advertising group. He also previously served as SVP of Global Strategy Group, chief digital officer at Air America Media, and VP of MSHC Partners.
Bassik was listed on PRWeek’s 40 Under 40 in 2013.