White House learns lessons from Obamacare in emissions announcement

White House emphasizes role of states in carbon reduction; Dan Marino sues NFL over concussions; Reuters looks at more GM crash data; Apple WWDC in a nutshell; the comms behind net neutrality.

White House backs EPA standards rollout with sizable comms push
Learning a lesson from the disastrous rollout of the Affordable Care Act, the Obama Administration put months of public affairs and communications planning into Monday’s announcement of EPA rules that would cut carbon-dioxide emissions by 30% by 2030. For one, the White House emphasized that states would be able to meet the standards largely on their own terms, meaning coal-rich states will have more flexibility. It also stressed the public health benefits of reducing carbon emissions, specifically fewer cases of asthma and lung cancer.

Marino sues NFL over concussions
Football legend Dan Marino is suing the National Football League over its handling of player concussions, according to just-revealed court documents. The former Miami Dolphins quarterback is one of 41 hall of famers and 5,000 former players who are alleging the league misled players and concealed information about brain injuries.

Reuters: 74 deaths similar to those linked to Cobalt ignition switches
A Reuters analysis of government crash data found that at least 74 people died in cars made by General Motors in similar circumstances to the 13 whose deaths were linked to defective ignition switches in Chevrolet Cobalts. The news service also found that fatal incidents occurred more often in GM cars than those of its competitors. The newswire reported that GM did not respond directly to its analysis in a statement.

Takeaways from Apple’s big event
In a nutshell, while Apple did not unveil a major product such as the anticipated iWatch, the new versions of its operating systems will lay the groundwork for such a release later in the year, according to Re/code’s Walt Mossberg. Apple’s first step in that strategy was demonstrating how well the company’s products can work together on Monday. And who was the guy on stage instead of CEO Tim Cook for most of the show? SVP Craig Federighi, who held court for 70% of the presentation.

Net neutrality comms clash
With some experts saying the issue will define the Internet as we now know it, PRWeek took a look at the communications strategies used by both sides on the net neutrality debtate. The topic is again in the spotlight after the Federal Communications Commission released proposals last month that could result in significant changes to the Internet this year.

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