Huntington becomes the first Singapore agency to join PROI

Huntington Communications has joined PROI Worldwide, a 44-year-old global partnership of independent public relations firms founded in Europe - thus becoming the first Singapore agency to do so.

Serving more than 4,400 clients around the world, the network pools together independent agencies located in over 60 countries including North America, South America, Europe, India, Middle East, Africa, China, Japan, Australia and New Zealand.

"The insights we have gained after attending the annual meeting held in mid-May have provided valuable inputs into the trends of the communications industry globally. The PROI grouping of independents headed by strong PR practitioners has been extremely successful in providing valuable strategic thinking to clients, whether it is in healthcare, public affairs, or consumer and financial PR," said Lena Soh Ng, senior partner of Huntington Communications explaining her reason for joining the group.

PROI Worldwide, which runs a billing of $25 million, helps members share expertise. Huntington Communications was established in Singapore 25 years ago. 

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