PORTLAND, OR: Waggener Edstrom Communications president of North America Jenny Moede has moved into the newly created role of chief business development officer at the firm.
Reporting to CEO Melissa Waggener Zorkin, Moede changed positions on May 1. She is overseeing about 40 staffers in the new role after making what she called a "lateral" move.
The position was created to "put more muscle" behind the firm’s marketing and sales endeavors globally, Moede explained. The marketing and business development functions will report to her, and she will continue to oversee the agency’s creative and content strategy groups, while working in partnership with the field sales and marketing units.
"This new role really is a combination of marketing and business development; those functions work pretty seamlessly together at the agency," she said. "My objectives are to grow the business, win more client business in our key sectors, help grow our existing accounts in partnership with our account teams, and also make sure the who and why of Waggener Edstrom is well known outside the agency."
Waggener Zorkin and cofounder Pam Edstrom have taken on the presidential duties on an interim basis, overseeing the firm’s specialty practice areas in healthcare, technology, social innovation, and consumer, in addition to their current roles. They are actively recruiting, internally and externally, to fill the president role.
"[Waggener Zorkin and Edstrom] are reevaluating and re-scoping the North America president role to make sure it is super-current and has elements to reflect how our business is moving forward," said Moede. "The new North America president role will be quite a broad one."
Moede joined Waggener Edstrom in 1994 as an EVP. She was named president for North America in mid-2012.
In 2013, Waggener Edstrom’s US revenue dropped 3% compared with 2012 with global revenue decreasing 0.7% from the year prior.