PRWeek and Electric Airwaves animation: The Co-operative June 02, 2014 by Electric Airwaves , Be the first to comment This quirky animation tells the story of the Co-op and how its reputation has imploded, following a number of disastrous decisions where the company destroyed what was originally a compelling and consistent corporate story. Partner Content See more on the home page here. << Back More on this Topic How ethics bring unprecedented value to your organization The commerce revolution: shopping for a new experience Healthcare leaders' cure for confusion Insights from a Health Influencer How to work with influencers in 2018 Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register.