Nielsen adds Billingsley to comms team, expands two roles

Media measurement company Nielsen has bolstered its communications department with a senior hire and the expansion of two global roles.

NEW YORK: Media measurement company Nielsen has bolstered its communications department with a senior hire and the expansion of two global roles.

Ben Billingsley has joined Nielsen from Horn to serve as SVP of global watch marketing and communications, a newly created role at the company. Billingsley, who is reporting to CCO Laura Nelson, worked at Horn for nearly eight years, most recently serving as partner.

He will help Nielsen teams across a number of sectors, including media client services, global media product leadership, and advertiser solutions, with their initiatives. Billingsley will also collaborate with groups on innovation and thought leadership, as well as engagement opportunities internally and with media outlets. He is based in Nielsen’s New York office.

Before Horn, Billingsley worked at CooperKatz, Trylon SMR, and LB Lipman Public Relations, according to his LinkedIn profile.

Nielsen also promoted Flavie Lemarchand-Wood from VP of global communications to the expanded role of VP and deputy communications director of global watch. Reporting to Billingsley, Lemarchand-Wood will focus on internal and external communications and support the company’s TV, audio, and cross-platform audience-measurement businesses. She is also based in New York.

In addition, Nielsen has appointed Kristie Stegen to the expanded role of global head of internal communications. Reporting to Nelson, she is in charge of a team that creates content to interest employees and drive conversation. Stegen is based in Chicago.

Representatives from Nielsen were not immediately available for comment.

The new and expanded positions follow Nielsen appointing four senior-level marketing and communications executives, including Nelson, in March. Other 2014 hires include Greg Daniel as chief digital marketing officer, Saul Rosenberg as chief content officer, and Marcy Shinder as CMO.

In January, Nielsen also brought on former Edelman global chair of public affairs Katie Burke as EVP of marketing and communications. She is reporting to Nielsen CEO Mitch Barns.

Last month, the company launched service offerings covering reputation measurement and management services. Robert Fronk, SVP of reputation management and public affairs, is leading the recently launched platforms. He had previously served as EVP of corporate strategy and global practice lead for reputation management at Harris Interactive before it was acquired by Nielsen in February.

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