STAMFORD, CT: Starwood Hotels & Resorts Worldwide has hired longtime journalist Jessica Doyle to serve as director of corporate media relations, a newly created role at the company.
Doyle, most recently a business reporter and fill-in anchor at Washington, DC-based WUSA-TV for more than five years, will start in the position in mid-June from her home in Virginia before moving to Starwood’s Stamford, Connecticut, headquarters in July.
Reporting directly to KC Kavanagh, SVP of global communications at Starwood, Doyle will help the team find stories about the company’s global portfolio of brands and what they’re doing in terms of innovation, design, and technology, she explained.
Doyle will also tell Starwood’s corporate story and work with the president and CEO, Frits van Paasschen, on thought-leadership strategy. She added that Kavanagh wanted a journalist in the role for the media relations and social media experience, which will help when pitching Starwood stories to high-level press.
Kavanagh came up with the idea to hire a reporter for the position after witnessing the success her sister, who previously was a journalist, had when she started in PR, explained Doyle.
"I’ve worked with so many people who are doing amazing storytelling from a corporate side, that sometimes I find the storytelling to be far better on the corporate communications side than even the journalism side, and I think that’s a function of resources," she added.
Prior to WUSA, Doyle served as a freelance reporter for CNN Newsource for about six months. Before that, she worked at 3WT Radio AM/FM and Washington Post Radio for more than a year and a half, serving as the morning show host. She also previously held roles at WashingtonPost.com, such as executive producer of TV and radio operations, business news anchor on WRC-TV, business section editor, and senior producer.
This story was updated on May 28 to correct Doyle's title. Her role is global, not US-specific.