PRCA pairs up with Sermelo to help PR woo big business

The PRCA has partnered with corporate affairs consultancy Sermelo to promote the value of comms to big business.

Jonathan Jordan: Sermelo founder
Jonathan Jordan: Sermelo founder

As part of the push the pair have today launched #PRBizResults, a campaign that will include a series of video interviews and blog posts from senior executives giving insights into how PR has helped their organisations.

The first entry for the campaign will come from Jonathan Dinkeldein, senior manager EMEA corporate comms at power management company Eaton.

Sermelo founder and senior partner Jonathan Jordan said: "The industry is very good at communicating the benefits of PR internally, but we wanted to find a way to show the impacts it can have throughout an organisation, whether it is in HR, sales, or supporting executives."

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