Former fashion PR Justin Cooke unveils social network for "Snapchat generation"

Justin Cooke, former Burberry comms lead and founder of Innovate7, has launched a social network that enables people to share images accompanied by snippets of songs from iTunes.

Justin Cooke: founded Innovate7 after jobs with Stella McCartney, Burberry and Topshop
Justin Cooke: founded Innovate7 after jobs with Stella McCartney, Burberry and Topshop

The network, which is called Tunepics, launched on Wednesday night. Brands such as ASOS and Hunter, as well as celebrities including Jamie Oliver, Sir Paul Smith and, have signed up for accounts.

Users can search from more than 35 million songs on iTunes and add them to their photos. They are also able to express how they feel about each 'Tunepic' using the 'emotion wheel' to select a colour and mood, as well as add photo filters including weather effects.

Cooke was formerly vice-president of PR at Burberry, which he left in 2012 to become CMO at Topshop.

He said Tunepics was an app for "the Snapchat generation" who enjoy "dis­ruptive, impulsive, emotional behaviour".

Tunepics can be shared on other social networks and by text message.

The music track appears as a preview of a song on the iTunes Store, with a link to buy it. Tunepics is a member of Apple’s affiliate programme. However, Apple has not invested in the company, which is privately funded.

Cooke said: "Music heightens any experience. It’s about capturing those moments where you can’t quite articulate what you want to say and sharing that. We think it’s highly disruptive and will be one of the fastest-growing social networks."

Tunepics was designed by Innovate7 and built by AKQA.

Before his time at Burberry, Cooke was PR manager worldwide for Stella McCartney and manager for Gucci Group. 

The original article was first published on

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