Shine carries off combined consumer and corporate Indesit account

The owner of domestic appliance brands Hotpoint and Indesit has moved its corporate work from Grayling to Shine.

Indesit Company: owns Indesit and Hotpoint brands
Indesit Company: owns Indesit and Hotpoint brands

Shine, which has handled Indesit's consumer PR since 2009, has been given a retained brief combining consumer, trade and corporate PR.

The agency won the work, which is thought to be worth a six-figure sum, through a three-way pitch.

The campaign will focus on energy efficiency, innovation and cementing both brands’ positions in the market.

Shine will report to Indesit Company head of brand comms Iain Starkey.

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