NEW YORK: DeVries Global has hired Margie Fox, US creative director and MD of Ogilvy Public Relations' US consumer marketing practice, to serve as the firm’s first global creative director, effective June 16.
Fox, who will leave Ogilvy on Friday, will manage DeVries’ creative and strategic services group and its digital offerings around the world. She will report to chairman Jim Allman.
Allman told PRWeek earlier this year that the agency has seen 35% growth in creative and strategic services in the last 12 months in its New York office.
Fox said she has admired DeVries since moving to New York in 1989.
"It’s too great of an opportunity to blink twice," she said.
Fox added that she will focus on changing "what the face of creative looks like" at DeVries, as well as how it can deliver on business goals.
Adrianna Giuliani is MD of the creative and strategic services group in North America, while Olive Wang is SVP of the unit in Asia, and Richard Langrish is social media manager in the UK. All three will continue to report to global digital lead, Tea Romano, who will report to Fox.
Early last year, Fox joined Ogilvy as US creative director and MD of the US consumer marketing practice, along with longtime business partner Brian Maloney, who also served as MD of US consumer marketing at the WPP firm. Maloney left the agency earlier this month.
"When I came to Ogilvy, there was not a plan in place, so it’s really nice when you can get to an organization and figure out and be imaginative about what you can do and [how to] have the biggest impact," explained Fox.
An Ogilvy spokesperson said, "We appreciate her contributions during the brief time she was with us and we wish her all the best.
Maloney and Fox previously founded and ran their own eponymous agency from 1997 to 2013. Maloney & Fox was folded into parent agency Waggener Edstrom following the co-CEOs’ leap to Ogilvy.
Throughout her career, Fox has worked with a number of large brands, such as Mercedes-Benz, Microsoft, Shutterfly, Merck, Hendrick’s Gin, and Glenfiddich.
Prior to launching her firm with Maloney, Fox served as PR director for the New York City chapter of the Multiple Sclerosis Society for a year. Before that, she spent two years at Ogilvy, serving as an account executive. Maloney also previously worked at Ogilvy.
