Clarion wins international work for Genius Gluten Free

Clarion Communications has won an international brief for gluten-free bakery brand Genius Gluten Free following a three-way pitch.

The brief encompasses all UK consumer, trade, crisis and international PR – covering France, Spain, Netherlands and Australia, with plans for greater international expansion in the pipeline.

Clarion, which replaces incumbent Mission PR, will communicate with both coeliacs and gluten intolerant consumers, as well as the broader audience of those who consider a gluten-free or gluten-light diet as a healthier alternative.

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