Bloomberg Media Group has appointed Parry Ravindranathan as the first Managing Director of Bloomberg Media for Asia-Pacific. He will be responsible for leading Bloomberg's entire multi-platform media operation – web, mobile, television, digital video, print magazines and live events – across the region. The new leadership structure reflects Bloomberg Media’s new strategy to expand its global media footprint beyond television to multiple media platforms.
"We have major ambitions in Asia and we are appointing now, for the first time, a leader to oversee all operations in the region," said Bloomberg Media Group CEO Justin Smith.
Over the last three years, Ravindranathan has led Bloomberg TV in Asia-Pacific. His allevation is an attempt to make Bloomberg’s consumer media content, ad products, distribution and licensing deals tailored for individual markets in Asia. The new management structure is part of Bloomberg’s new global media strategy, outlined by CEO Justin Smith in March.
Based out of Hong Kong, Ravindranathan will manage Bloomberg Media properties in Asia-Pacific markets, across TV, digital and live events. Prior to joining Bloomberg, he worked at Al Jazeera in Qatar and CNBC-TV18 in India.