Mitchell Kaye and Daniel Glover's new agency grabs Telefonica business brief

Recently launched PR agency The Academy has won brand positioning and PR duties for Everreach, a new virtual phone service for small businesses launched by telecoms giant Telefonica.

Targeting SMEs: Everreach offers an online call management service
Targeting SMEs: Everreach offers an online call management service

The service, which comes from Telefonica’s innovation arm, targets SMEs and allows them to pick a ‘virtual’ local or non-geographic national rate number, as well as manage incoming calls online.

A campaign conceived by The Academy, which opened its doors in March, is set to go live this month after the agency won a competitive pitch.

The Academy team is headed by director Gemma Vardon, reporting to Everreach CEO Nick Mullen and product marketing director Tony Joseph.

Joseph said: "[The Academy] has developed a really intelligent – as well as creative – campaign for Everreach and has already been instrumental in supporting the team here and evolving the strategic positioning of the service.  

"Small businesses and start-ups are currently a huge part of the media agenda and we’re hoping Everreach can play a positive part within that with an exciting few months ahead of us."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in