Weber Shandwick handed European brief by Quintiq

Weber Shandwick has won a new pan-European brief from supply chain planning and optimization company Quintiq.

Software supplier: Quintiq
Software supplier: Quintiq

The agency has been tasked with supporting communications activity across key markets including the UK, France, Germany, Austria, Switzerland and the Netherlands.

It is the first time Quintiq has hired an agency to drive a full-scale communications programme in the EMEA region, with Weber Shandwick’s London office acting as the main hub.

Work will focus on elevating awareness and expanding the company’s footprint through storytelling and content creation, executive profiling, key message development and media relations.

"Quintiq has a unique story to tell and we believe that Weber Shandwick has the best mix of creative storytelling, strategic thinking and fundamental understanding of our sector to help us do this," said Jeffrey Vail, CMO of Quintiq.

Launched in 1997, Quintiq supplies software to more than 12,000 users and has headquarters in the Netherlands and the US, and offices around the world.

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