PHILADELPHIA: The US Navy is seeking national PR and marketing assistance in support of its recruiting program.
The US Navy is searching for full-service advertising and marketing services to help fulfill "critical manpower needs to fill vacancies in enlisted and officer programs for both the active and reserve components," according to RFP documents.
Nicole Denofa, senior contract specialist at the armed services unit, confirmed the RFP, but declined to disclose further information.
Developing and sending out public service announcements, as well as other "promotional and image-building initiatives," are listed as PR duties in the pre-solicitation notice. Other services required of the selected firm include market research, TV, radio, print, online, and mobile displays, social media, and "direct response activities," such as email and event marketing.
The selected agency will also be required to monitor, analyze, and report on advertising and marketing efforts and their effectiveness, according to the documents
No specific budget is listed. The contract is anticipated to run from mid-January 2015 through mid-January 2016 with four one-year options to extend, the RFP states.
The search is being led out of the Naval Supply Systems Command (NAVSUP) Fleet Logistics Center Norfolk Philadelphia Office in Pennsylvania.
Proposals for the RFP are due May 30.