The launch of PRWeek Asia comes at a pivotal moment. The Asian consumer has matured. Survey after survey shows trust is in deficit. The need for effective communication at the highest echelons of power has never been greater. And yet, while demand for PR is growing, client budgets are shrinking. No longer are they interested in commissioning press releases or hosting big media events. Nor are they keen to compensate agencies based on the old retainer fee model. Social media has changed the game for good. So has the end of easy money.
As the voice of PR in Asia, we will bring you in-depth reporting on campaigns, appointments and developments taking place in the regional communications space. PRWeek Asia will track how the communications industry grapples with the multiple challenges it faces. We will share opinions and views from industry insiders and express some of our own.
PRWeek Asia is part of the newly integrated global PRWeek online offering at www.prweek.com. This common website facilitates increased cooperation between the UK, US, and Asia teams. Visitors to www.prweek.com will be directed to the version of the site local to them. They can also choose what region they would like to view. With more than 20 journalists on the ground, the new integrated structure will enable PRWeek to optimise its global reach and curate content most relevant to you.
Today we are sending the inaugural issue of a weekly email bulletin, the PRWeek Asia Breakfast Briefing. Delivered every Thursday morning, the briefing will keep you updated on the latest. You can subscribe here.
PRWeek Asia will also be working closely with Campaign Asia-Pacific, and you will see content from PRWeek appearing there (and vice versa).
Join me as I shepherd PRWeek through its new Asian journey. I hope you are as excited as I am.
Amit Jain is editor, PRWeek Asia